COMPETITION

Up side down! We are talking about a tree, more concrete: a fruit called BaoBab from the “up side down tree”. Monday started our competition at MAC/ MIA where we got a real case that we’ll have to solve until next Tuesday. So we will find strategies, marketing mix, media plan and creative implementation proposals for the company called “Tulimara”. They will launch their cereal bar in France ca. next year. Yes, you can already see the brief didn’t really give us too many information. Whatever, this will be on my mind for the next week!!!
Result: a lot of junk food and sleepless nights...